Directed by photographer Tony Kelly for American Apparel, featuring world renowned breakdancers Jalen Testerman and Lil Demon. This is really just a bizarre advertisement. That kid has some talent though.
...After looking through his online portfolio, I don't really understand what makes something fashion photography? Well, editorial fashion, I suppose. Here are some of his more tame images:
Some of these images were from a French Playboy magazine, but I can't really tell which ones are just editorial. Selling fashion and selling sex, is there a difference? In Adam Curtis's documentary, 'The Century of the Self' the idea that psychologically advertising pulls out the dregs of the animal within the human mind and focuses on our carnal instincts to sell goods was presented.
Paul Mazer, a Wall Street banker working for Lehman Brothers in the 1930s is cited in the documentary: "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed.... Man's desires must overshadow his needs."
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